Paddle 8

In the past centuries, the school of art and science haven't exactly seen eye to eye (major Dan Brown fan should know!). Until recent years, it's interesting to see how digital has transformed the art world, from new artists moving away from gallery to Instagram, to traditional storied art auction houses setting up online bids - simply incredible to see the tradition-bound art world embracing technology step by step. 

I've recently came across this digital art auction platform - Paddle 8, and was absolutely intrigued by it. Not only the collection and auction items were beautifully curated, the UX was exceptionally smooth and functional, allowing new users (even non-art users) to easily discover new artists or pieces that catches their eye. It all started out as a start-up featuring investors from the art world including Damien Hirst and Jay Jopling, this genius idea transformed the traditional/exclusive auction house into something inclusive/accessible yet targeting a group of new age collectors that are 'discriminating with eclectic taste, cultural savants who expect 24/7 access to their passions' (very well put!). 

Their auctions are carefully curated, one caught our eye recently was the Art x Fashion auction - featuring items/picks from icon names in American fashion, Diane von Furstenberg, Thom Browne, Tommy Hilfiger, Tory Burch. Check out the auction here.