Good morning! Have you ever got bored with your same old Kellogg cereal? We've got you sorted this week, meet the team from Cereal Club - a subscription box with 10 portioned bags of cereal, one for each week day. The box also comes with topping suggestions and nutritional information just to make sure you know what you're putting into your body! PS. Your first box will even come with a cute kilner jar for you to store your cereal!
1. How did it all started with Cereal Club? What was the catalyst that sparked your interest to start?
I have always been a big breakfast fan. I truly believe that breakfast is the most important meal of the day. I was frustrated by how almost every granola brand you find in supermarkets are filled with refined sugar (usually the second or third ingredient within their mixes). I started to make granola, porridge, muesli and overnight oats at home and I realised there was no need to cram them with refined sugar.
2. What do you think is the one key thing that's special about Cereal Club that sets apart from other brands?
Well apart from the fact all of our cereals are no added sugar, the attention to detail and simplicity. We make all of our cereals is small batches, kilos at a time, not tonnes at a time. Everything is done manually by hand, from the mixing to the hand stamping of our packaging. We only use minimal ingredients, no weird E numbers. And our cereals are made the week before our customers taste them, the difference between fresh granola and granola which has been stored in a warehouse for 9 months is amazing!
3. What do you think would be the next big trend/product in the health/fitness sector?
I think raw energy and protein balls will come big this year. They are already making inroads with a few brands popping up but are super easy to make at home if you have the time!
Getting curious? Head over and join the club with code 'alchemiss' to receive 50% discount on your first box!