We don't think we've seen anything as delicate and as zen before.
Matchaeologist is a luxury artisanal matcha brand that focuses on premium-quality matcha and contemporary matcha-ware products. Think beautiful, delicate glassware paired with high quality artisanal matcha, when contemporary meets traditions - couldn't get more poetic than this.
The matcha brand sources only the highest-quality, artisanal-grade matcha that rivals fine wine with its multitude and sophistication of flavours in a way that invites further exploration and education in the art of making the traditional delicacy.
How did it all started with Matchaeologist - what was the catalyst that sparked the founder's interest to start?
I grew up in a family of tea drinkers and I have been drinking matcha for many years, since it is a highly popular beverage across Japan with phenomenal health benefits. During a trip to the UK, I stopped by a few coffee shops and was surprised to see that matcha did not feature in the regular menus, and I even received a few blank looks when I requested a matcha latte! Upon further investigation, I learned that while matcha was famous in Japan and, to an extent, major cities in the US, Canada, and Australia, it was not very well known across Europe. Therefore, I came to the decision that I wanted to raise awareness of matcha throughout Europe and to offer the finest quality matcha that I so frequently enjoyed in the Japanese tea houses.
Matchaeologist features some beautiful and simple design, where does this inspiration came from?
At its heart, our products are designed to represent the delicate nature of the Japanese tea ceremony. The traditional tea ceremony takes place in a chashitsu (茶室), which is a dedicated tea house or room. Within these chashitsu, the furnishings are kept basic, so as to encourage the drinkers to relax and reach a state of calmness. Over the years, I have had the opportunity to take part in a great number of tea ceremonies, and the peaceful, relaxing surroundings never failed to leave me feeling invigorated and rejuvenated. This is the heart of the tea ceremony, and what I wished to bring to London; this opportunity to take a step back from the hustle and bustle of the day to day life and to enjoy a moment of serenity before diving back into life.
Our branding and matcha-ware have therefore been designed with this peaceful, simplistic vision in mind, with the goal of providing our customers with the tools needed to enjoy matcha without requiring the time or expertise that a traditional tea ceremony would take. Essentially, allowing our customers to make their matcha ritual part of their day to day lives, and helping them to reach the state of 'calm alertness' that matcha is so famous for, wherever they may be at the time.
What do you think would be the next big trend/product in the health/beauty sector?
Without a doubt, I firmly believe that matcha is going to be the next big trend for the health and beauty sectors. The benefits of matcha are starting to become more well known across Europe, such as how it provides the boost of an espresso without the jitters, is packed with antioxidants and is renowned for bringing drinkers to the state of "calm alertness", a quality that is why Zen Buddhist Monks drink matcha before their meditation sessions. In addition, a study performed by the American Journal of Clinical Nutrition found that men taking green tea extract burnt significantly more calories over 24 hours than those either taking coffee or no additive, meaning that matcha can also support the fitness goals of drinkers by boosting their base metabolic rate.
Because of this rising awareness, the challenge is now to educate drinkers about how to identify higher quality matcha, which should generally come from the highest quality first-harvested tea leaves and buds of shade-grown tea trees. Higher quality matcha will possess higher levels of antioxidants and L-theanine (the amino acids known for helping to achieve the state of "calm-alertness") compared to lower quality "culinary" grade matcha. There are three key characteristics that help to identify high-quality matcha: vibrant bluish-green colour (rather than yellowish), captivating fresh buttery aromas, and a balance of sweet and savoury taste profiles with little or no trace of bitterness.
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